Data that earns the meeting.
Pipelines, dashboards, and workflow automation shaped around the decision that needs support, the source data, and the people who will operate the result.
[02]
§ Decision inputs
What we establish before a change.
Data ownership, operating controls, and acceptance criteria are defined in scope.
- Decision
- Data
- Control
- Measure
[03]
§ Shapes
What we build.
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Data pipelines & warehouses
Airflow, dbt, BigQuery / Snowflake / Postgres. Ingest → transform → model → serve. Versioned, tested, observable.
-
BI dashboards
Looker, Metabase, or custom D3. Real-time when it earns its cost, batch when it doesn't. Built for the people reading them.
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Workflow automation
Document classification, lead triage, ticket routing, ops handoffs. Human-in-the-loop where it matters, full-auto where it doesn't.
-
Marketing analytics
Segment + BigQuery + attribution model. Stop arguing about which channel works; measure it.
[04]
§ Patterns
Data and automation under evidence review.
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Portfolio dashboard pattern
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Document workflow pattern
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Marketing automation pattern