Passionate product people
helping companies own their software.
We're a team of developers, designers, and product thinkers who believe companies should run on software they control — not subscriptions they rent. Our work is helping mid-market businesses get off expensive SaaS platforms like Salesforce, NetSuite, HubSpot, WordPress, and Tableau, and onto custom software built for the way they actually operate.
We work with teams to define what should stay, what should change, and what must be true before a release. Delivery roles, collaboration model, handoff, and post-release support are documented for the engagement rather than assumed.
How we operate.
-
Delivery roles in scope
The proposal identifies the roles responsible for discovery, delivery, review, and handoff.
-
Visible decision points
The plan records the checkpoints, acceptance approach, and decisions needed as the work progresses.
-
Boring tech where it fits
Postgres, React, Python, Node. We reach for exotic stacks only when the problem genuinely requires them.
-
Working records
The collaboration tools, review records, and communication approach are selected for the engagement.
-
Fit before commitment
Discovery identifies the constraints, dependencies, and capability needs before a commercial commitment.
-
Support boundaries
Channels, coverage, response expectations, and escalation paths are agreed in the engagement terms.
Small team. Deep bench.
-
Principal · Engineering
Architecture, application engineering, data, and operating controls shaped around the engagement scope.
-
Principal · Design
Product design, research, and implementation handoff planned around the relevant users and workflows.
-
Senior · ML
Modeling, automation, evaluation, and human-review boundaries assessed for the proposed workflow.
-
Senior · Mobile
Native and cross-platform mobile requirements assessed around devices, release controls, and operating ownership.